Editorial Standards
How CouponCove should evaluate pages and offers.
This page sets the tone for how affiliate content should be built on the site: useful first, monetized second, no fake urgency circus.
What we aim for
- Clear, honest verdicts instead of padded indecision.
- Visible disclosures near monetized CTAs.
- Useful merchant context on coupon pages.
- Real pros and cons on review pages.
- Comparisons that help users choose quickly.
What to avoid
- Fake countdown timers or fake expiry pressure.
- Copy-paste specs dressed up as “reviews”.
- Merchant pages with zero useful notes.
- Internal links that go nowhere useful.
- Thin affiliate pages made only to chase ranking.